Despite the challenges, unit 12 was my favorite of all. The end-of-module assignment was an introduction to the world of academic writing and helped me to learn a new way of thinking. Having never done it before, there was a period of adjustment. I started the assignment very early, but made the mistake of writing first, before fully exploring the theme I selected and the related niches. I found that academic research is extremely detailed in nature, and not spending enough time learning the various niches and terminologies, makes it harder to write a paper. I initially found papers relevant to my topic and used them as the basis of my essay, however, after I continued to read and study all the related academic literature, I realized that I would have to start my paper again from scratch, because the inital frameworks were not fully appropriate for the case study I selected; they were too vague and did not make it possible to clearly identify areas for improvement. In light of this, I decided to change my strategy and focused on reading the content of entire papers with the aim of building a “mental model” of the topic, and connecting niche subtopics to that main topic. This helped me to determine what terminology to use when looking for papers, and also helped a lot in making my logic clear and easy to understand, regardless of whether the reader has experience in the area of research or not.